If I was to list down the top 3 questions that I get asked from my clients then the one that would make it to the very top would be 'How can I get a hold on my food cravings and that I am extremely frustrated at my eating habits".
To define food cravings, they are an intense desire for a specific food at a particular time and have a very short shelf life. For the most part when the moment passes away, in all probability the craving also goes away. It is very different from the actual physiological hunger, when your body really needs the food.
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