I've been fortunate enough to spend time in gyms in both Ireland and Brazil recently and I've come to notice some interesting differences. The Brazilian model wins without question for me. It’s important to note I haven’t travelled the length and breadth of both countries researching this (interesting idea though). I'm basing my argument on about 10 gyms I've frequented in recent years in the Dublin area versus a couple of gyms in Rio de Janeiro and a handful more around Florianopolis in the south of Brazil.

So what makes the Brazilian approach win out?

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